I (Jeremy LeClair) was lucky to be invited recently to talk with John Gormley Live on 650 CKOM.
You can see further the full audio clip here. As well a summary on the 650 CKOM website show segment. We had a quick chat to review the unique offerings and the story behind the new Saskatoon founded company. Afterwards John opened it up to a few opinions of listeners regarding their coffee preferences. As John mentioned there are many varieties of coffee, but uniquely LeClair Organics is different in that we have brought two completely different plant species which are now available to Saskatoon and across Saskatchewan. John made a comment that many of may frequent premium wines or scotch tastings on a regular basis and opened up to the public as a question if they would be open to experience a premium coffee in a similar perspective. As well the discussion regards that some people may enjoy their Starbucks coffee for a few dollars more, others keep it cheap with a Keurig home cup.
I personally have the intent for these coffees to be a unique offering however without the need to be a coffee expert or connoisseur to experience them. Creating accessibility to unique coffees is an important part of the brand. At the end of the day the liberica is a premium bean, yet at home usage will luckily be still much more economical than going out to a café. The Racemosa is very rare, yet still available for the price of a common champagne per serving, or premium scotch. So this somewhat ties into John’s point regarding the comparison to a scotch tasting. Of course as a rare item and costs to develop a new species there are some added costs. As well the market demand for the racemosa creates resources to expand upon and secure this rare coffee plant species for the future. I definitely agree that the racemosa is currently more of a special experience and somewhat niche for the big coffee lovers. But ideally over time we can expand supply! Near the end John asked where I have been selling the coffee. Interestingly enough, it has been most popular so far in Toronto, meanwhile I would like to expand upon sales of Saskatoon Coffee the home market.